Working as the Sr. Web Designer, I was involved in a myriad of design and tech decisions that directly influenced the outcome of the redesign. Working closely with the editorial and product teams, I was able to have a strong influence in both the layout and final design of the site today. With the success of this redesign, the Onion moved one step closer to global news domination.
We saw an average increase in monthly visits by roughly 18% after the redesign
We achieved an overall increase in average pages per visit after the redesign
Number of in-house team members it took to bring the redesign to life
Early wireframes exploring responsive layouts.
Community feedback around the redesign.