The Onion Responsive Redesign

America’s finest news source received a very serious overhaul. In December of 2012, the Onion launched a fully responsive site in order to reach our loyal fan base on the go.
My Role
Sr. Web Designer
Team
Product & Editorial
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Background

Working as the Sr. Web Designer, I was involved in a myriad of design and tech decisions that directly influenced the outcome of the redesign. Working closely with the editorial and product teams, I was able to have a strong influence in both the layout and final design of the site today. With the success of this redesign, the Onion moved one step closer to global news domination.

3.8M

Monthly Visits

We saw an average increase in monthly visits by roughly 18% after the redesign

3

Pages Per Visit

We achieved an overall increase in average pages per visit after the redesign

5

People

Number of in-house team members it took to bring the redesign to life

Discovery

Early wireframes exploring responsive layouts.

Responsive Feedback

Community feedback around the redesign.

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